May 13, 2021

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Affirm, which provides installment loans to online shoppers, is seeking to raise up to $934.8 million in...

Affirm, which provides installment loans to online shoppers, is seeking to raise up to $934.8 million in an initial public offering, signaling last year’s record listings run is carrying over to 2021.

The San Francisco-based company said in a filing Tuesday that it planned to sell 24.6 million shares for $33 to $38 each. With the so-called green shoe shares, it is offering 28.2 million shares, the filing showed.

At the top of the range, Affirm would have a market value of $9.22 billion based on the outstanding shares listed in its filing. Including employee stock options and restricted share units, Affirm would have a valuation of more than $11 billion, the filing showed.

Its value could still change following discussions with potential investors on the roadshow for its IPO. The listing is expected later this month.

Affirm follows consumer technology companies including Airbnb. and DoorDash Inc. that propelled IPOs on U.S. exchanges last year to a record of more than $179 billion. Affirm had planned to go public in December but delays at the U.S. Securities and Exchange Commission pushed back its listing, people familiar with the matter have told Bloomberg News.

More than 6,500 merchants use Affirm’s platform, according to its prospectus filed with the U.S. Securities and Exchange Commission. After selecting their purchases, shoppers can choose a schedule for paying for them at an annual interest rate of 0% to 30%, according to Affirm’s website.

For the third quarter, Affirm had a net loss of $15 million on revenue of $174 million, compared with a loss of $31 million on revenue of $88 million during the same period in 2019, according to its filing.

Home exercise company Peloton Interactive was by far Affirm’s most important merchant partner, accounting for 30% of its total revenue in the third quarter. Its top 10 merchants including Peloton produced about 37% of Affirm’s revenue during the period, creating the risk its business could be adversely affected by the loss of any of those partners, according to the filing.

Affirm was founded in 2012 by Max Levchin, who also co-founded PayPal. Levchin is the company’s single biggest shareholder, according to the filing. Other large owners include Khosla Ventures, Founders Fund, Lightspeed Venture Partners and Shopify. The company said its Class B shares will carry 15 votes each, while the Class A shares sold in the IPO will have one vote each.

The offering is being led by Morgan Stanley, Goldman Sachs. and Allen & Co. Affirm plans to list its shares on the Nasdaq Global Select Market under the symbol AFRM.

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