Companies are beginning to defy cynicism and doom Sayers. The objective of ecological economics is to ground economic thinking and practice in physical reality, especially in the laws of thermodynamics and biological systems. It accepts as a goal the improvement of human wellbeing through economic development, and seeks to ensure achievement of this through planning for the sustainable development of ecosystems and societies. Ecological economics distinguishes itself from neoclassical economics primarily by the assertion that economics is a subfield of ecology, in that ecology deals with the energy and matter transactions of life and the Earth, and the human economy is by definition contained within this system. This system is defined as natural capital, which consists of all non-renewable resources such as oil, coal, gas, and minerals, and renewable resources such as ecosystems that comprise the planet, in both quantitative and qualitative terms. It involves such terms as ‘carrying capacity’ which refers to the ability of nature to support human activities, and goes to the center of what sustainable development is, and from which emerged sustainable business management.
Location – Where you live and work is one key factor to personal satisfaction. Entrepreneurship helps you to make this choice and not have to depend on someone else determining your office location which may be so far away from where you reside leading to daily long commuting in public or private transportation. In Lagos Nigeria, where most corporate offices are located are too expensive for most workers to reside in. Some of such locations do not have residential areas. Employees are forced into long distance commuting and traffic hold ups that increase their cost of fueling and is the cause high blood pressure as a result of hanging out in the holdup year in year out. The entrepreneur can even keep his location virtual, meaning he may work from the comfort of his own home using the internet. An entrepreneur can also chose to be mobile.