These include small business consulting, business marketing presentations, personal development and motivational speaking. While teaching the importance of competition to management students, I always ask them, “Assume you are the CEO of Maruti Suzuki, a leading automobile company in India. Now tell us what business you are in?” The answers I get are usually are mostly the obvious one, that is, automobiles, four wheelers and cars. And when I ask them a follow up question as to who their competitors are, they name all the car manufacturers. According to Levitt, it is this way of narrowly defining what business you are in that leads to downfall of a large number of companies. Taking Levitt’s theory into consideration, Maruti is in the business of “transportation of people.” The benefit that customers receive from using cars is that they can transport themselves to a destination of their choice. As such, Maruti should consider itself to be a part of the transportation industry, not just as a part of the automobile industry.
Menurunnya tingkat pengangguran berdampak terhadap naiknya pendapatan perkapita dan daya beli masyarakat, serta tumbuhnya perekonomian secara nasional. Selain itu, berdampak pula terhadap menurunnya tingkat kriminalitas yang biasanya ditimbulkan oleh karena tingginya pengangguran. Ahli teori Frank Knight dan Peter Drucker menekankan pengambilan risiko dalam kewirausahaan. 18 Pengusaha bersedia mempertaruhkan karier dan keuangannya dan mengambil risiko atas nama ide, menghabiskan waktu serta modal untuk usaha yang hasilnya belum pasti. Namun, pengusaha sering tidak percaya bahwa mereka telah mengambil risiko yang sangat besar karena mereka tidak menganggap tingkat ketidakpastian setinggi orang lain. No one is born an entrepreneur. The reason why some people can succeed their parents’ business so well, or become successful entrepreneurs, is because they learn entrepreneurship skills like selling, marketing, leadership, management and communication since young. They also mix with people who are entrepreneur-minded (like their successful parents), or people who have built multiple successful businesses.