Entrepreneurs are who they are because of the way we think and act. Change occurring in manners and customs must be carefully monitored, specially in cases that seem to indicate a narrowing of cultural differences between people. Phenomena such as McDonald’s and Coke have met with success around the world, but this does not mean that the world is becoming Westernized. Modernization and Westernization are not at all the same as can be seen in Saudi Arabia. Americans often interpret inaction and silence as negative signs. As a result, Japanese executives tend to business management expect that their silence can get Americans to lower prices or sweeten the deal. Even a simple agreement may take days to negotiate in the Middle East because the Arab party may want to talk about unrelated issues or do something else for a while. The abrasive style of Russian negotiators and their usual last minute change requests may cause astonishment and concern on the part of ill prepared negotiators. As another example consider the reaction of an American businessperson if a Finnish counterpart were to propose the continuing of negotiations in the sauna.