Financing of viable projects is an important aspect in the business management. In the absence of sufficient investors, the ventures cannot take the shape of a working model. Mere conception of idea and jotting the same in black and white does not give wings to the project to take off. It is the life blood that supports both budding and existing entrepreneurs. The investment can be either in the form of informal or formal venture capital. America shows a high prevalence rate of informal investments. As per data 5 percent of people have contributed to the business ventures of their family or friends in their past three years. The formal venture investment accounted to only 0.2 percent of the total. Where the informal investment went to millions of companies in the United States, the formal investment contributed its presence to only 2500 companies in which the new venture very few.