I started my company (EMJ) from the trunk of my car (and it was a small trunk so that’s a small business). From Walmart’s case, it is apparent that the company employed an equity entry model when establishing its presence in German market. This is because apart from retaining its name, it also invested its resources in its own physical stores, employees, branding among others. However, direct investment worked against the company since its operations did not match the local culture while also exposing it to high risks in the face of failure business management (Durand, and Wrigley, 2009). Ietto-Gillies, (2012) admit that foreign direct investment is a risky strategy for multinationals. This is because it requires a complete comprehension of business environment, culture and customers in the foreign country. Similarly, Walmart’s entry strategy did not allow it to understand the local culture, business environment, consumer needs and behavior. This may work to explain why its marketing strategy did not tally with the local culture, consumer behavior and customer tastes (Durant and Wrigley, 2009).
Micro entrepreneurs face many hurdles in getting startup financing, and they sometimes lack the skills necessary to manage the financial aspect of their business. As a result, many micro entrepreneurs cannot grow and develop their business beyond a micro enterprise. Various micro enterprise development programs have helped micro entrepreneurs achieve great success and growth. These micro enterprise development programs have immensely helped micro entrepreneurs who lack collateral needed to secure a loan or those who have low or no credit by providing them with training, support, help in developing a solid business plan, and assistance in building their businesses. Successful micro entrepreneurs have contributed much to society by creating wealth, economic assets, and jobs.